Hydrogen has long been viewed as one of the most promising clean-energy fuels on the planet.

When produced using renewable electricity, it emits nothing but water vapor. It can power cars, trucks, buses, and even industrial equipment without producing carbon emissions. Major automakers including Toyota, Hyundai, and Honda have already developed hydrogen-powered vehicles.

So why haven't they become mainstream? The biggest obstacle isn't the vehicles themselves — it's the lack of places to refuel them.

That's the problem Hexxco is trying to solve.

Based in New Jersey, Hexxco is developing what it calls a full-cycle green hydrogen ecosystem. Rather than simply selling hydrogen fuel, the company plans to control nearly every step of the process.

It intends to generate renewable electricity using solar panels, convert that electricity into green hydrogen through electrolysis, store the fuel on-site, and distribute it through its own hydrogen fueling stations. Eventually, it plans to partner with manufacturers to sell hydrogen-powered vehicles. By controlling the entire value chain, management believes it can reduce costs while creating multiple sources of revenue.

The company is initially targeting commercial fleet operators rather than individual consumers. That strategy makes sense because fleets tend to follow predictable routes and refuel at centralized locations, making hydrogen infrastructure much easier to deploy. According to the company, its first pilot project is planned for New Jersey, where it aims to demonstrate a solar-powered hydrogen production and fueling station before expanding along the East Coast.

Hexxco expects to generate revenue from several different businesses. In addition to producing and selling hydrogen fuel, it plans to earn income from renewable electricity generation, hydrogen-fueling services, vehicle partnerships, long-term maintenance contracts, and clean-energy incentives available through federal and state programs. Management believes this diversified approach could make the business less dependent on any single revenue stream.

Hexxco has completed the design of its integrated system architecture, begun site planning and permitting, and started discussions with vehicle manufacturers and fueling partners. Recent updates also describe collaborations with hydrogen-technology companies, conversations with New Jersey clean-energy agencies, and a decision to focus first on commercial fleets before expanding into consumer vehicles.

The opportunity is significant if hydrogen adoption accelerates. Governments around the world are investing billions of dollars into clean hydrogen production, while many transportation companies continue searching for alternatives to diesel fuel.

Hydrogen offers several advantages over battery-electric vehicles in certain applications, particularly for heavy-duty trucks and commercial fleets that require fast refueling and long driving ranges. Rather than competing with battery technology, many industry experts believe hydrogen could complement it by serving transportation segments where batteries are less practical.

Team Background

Doug Carter - Founder & CEO

Before launching Hexxco, Doug spent more than 30 years building and managing private businesses focused on financial technology, software systems, and infrastructure-oriented ventures. He successfully founded and exited several companies along the way.

Earlier in his career, he worked in financial services operations and project controllership, supporting equity and derivatives trading environments and helping implement large-scale technology systems.

Today, he oversees Hexxco's strategy, fundraising, and commercial partnerships as the company works to expand hydrogen infrastructure for commercial transportation. Doug earned his Bachelor's degree from Clemson University.

James McTernan - Advisor

James provides guidance on Hexxco’s corporate strategy, capital markets, and business development.

He previously spent more than three decades at Millennium Capital Markets, where he rose to become a partner and helped advise institutional clients on investment and financing strategies. Over the course of his career, James has developed extensive experience in corporate finance, capital raising, and strategic planning.

His background gives Hexxco access to decades of financial markets expertise as the company works to scale its hydrogen infrastructure business. James earned his Bachelor's degree from Fordham University.